Recruit A Friend – I like the idea!
Posted On Wednesday, August 27th, 2008 By Jay
Many players out there are worried about the benefits conferred through the recruit a friend program. There are people that are pro this program, and there are those that are anti this program. Whether you agree or disagree, I’d like to point out a couple points. I’ve played 3 different MMOs at varying points in their life cycle. There’s been a distinct and predictable pattern in each instance.
MMO feels new. Influx of players. Recruitment is high.
Player Base matures. Raiding/PVP begins. Players create Alts. Recruitment and Retention are equal.
Expansion is released. Veteran players leave old content for expansion. Retention is high, recruitment low.
This pattern is repeated everytime a new expansion is released. Each iteration of the game world results in older content becoming more devoid of life. This is a result of vertical growth in character development. In a vertical growth environment, old content is obsolete because the character can development beyond the relative power level required to beat the content. The loop continues as quickly as the developer can push content out the door. Check out EQ Kunark item rewards versus the current Continue Reading
